What is SEO | SEO Service | SEO Company

What are
your growth objectives?

Imgon Design is the leading Cleveland SEO company for superior Internet marketing, Cleveland SEO services, and lead generation to help you achieve your business goals.


What is SEO and how can it help you?

Using Search Engine Optimization (SEO) to turn your website into the authority for your industry.

You’ll need to have an understanding of what SEO is to establish your website as the expert in your industry. Imgon marketing firm takes pride in our team’s in-depth knowledge of SEO and how it works.

Simply put, SEO is how well your website is optimized to rank on search engines like Google, Yahoo, and Bing. Confused? Let’s take a closer look.

When you type “SEO Businesses” into Google search, you will see a list of results with the top-ranking websites showing up first, descending in order of how Google ranks them.

These websites are high ranking because they are optimized for that specific key phrase. Because of this optimized website content, Google has decided these websites are the experts in their industry. They’re providing relevant, useful information on this topic. And that’s making users happy, which is, in turn, making the Search Engines happy, which makes the website rank high. While getting to the top of that long list of Google results can be difficult, Imgon knows what it takes to get there.

What is organic traffic in SEO?

“YES, we want to be at the top of Google results! Can’t I just pay for ads to achieve this?” No. Search Engine rankings (SEO) and Paid Ads (PPC) are different.

Pay-per-click (PPC) ads can get expensive very quickly. Using PPC involves paying for search terms, which can cost anywhere from a few cents to many dollars per click. To use an analogy, paid ads are similar to renting a home. You pay recurring costs that arise due to factors outside your control. You’re renting that ad space, but it’s not truly yours. If a competitor comes in with a higher quality score and/or bid-offer, their ad will outrank yours.

While PPC can be compared to renting a home, SEO is more like purchasing a home. You take out a mortgage (an investment) that has long-term value (equity) and at the end, you have full ownership to show for it. SEO can give your website credibility. You earn your ranking spot in search engines, and it can only be taken away if a competitor earns a spot above you.

What we do to improve your SEO rankings:

Adding Equity with Content Marketing

Once a web page is created, it exists forever; you just earned equity with your SEO investment! While a large website with several pages can significantly help your SEO rankings, each page will still need to be optimized for a specific key phrase/topic.

The key to creating content that is optimized is for the content to please both your visitors and the search engines. Our team of SEO experts can create quality content that contains links to make Internet users happy. The Imgon team understands that in order to make search engines happy, your site needs to make users happy. We know what it takes to provide the results that searchers are looking for. 

What is SEO? | Making Renovations with On-Page SEO

On-page SEO factors go deeper than site content. When you renovate your house, you don’t just paint the walls and say, “job done!” You patch the holes, maybe replace the carpet, change the, light fixtures and fix the trim.

On-page SEO is a deep level of your site’s HTML. It includes optimizing your title tags, meta descriptions, image names, internal links, sub-headings, and ALT tags.

Our experts know how to create content with SEO keywords and phrases while avoiding over-optimization. This is because Google and other search engines will penalize your site if you use keywords too frequently throughout the site content. We understand how to keep your on-page SEO balanced and relevant.

Friendly Neighbors with Off-Page SEO | What is SEO?

Neighbors who care for their home as much as you do increase the quality of a neighborhood. These friendly neighbors are your off-page SEO.

Off-page SEO includes backlinks. You know, those friendly neighborhood websites linking back to your website.

Though you may not have direct control over the off-page factors of your SEO and who is linking back to you, Imgon knows the best practices to improve your chances of having these factors produce results.

Our team knows how to get quality backlinks from neighbors who care for their site as much as you do. We understand that the more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. And the more users trust your content, the more the search engines will as well.

What is SEO and How it Works

Now that you have an understanding of what SEO is, you can see how ranking high in the search engines can seem like a challenge to achieve. Don’t worry, though. You can count on Imgon’s team! We understand what it takes to get your business to the top of search rankings, even with Google’s high standards. Our marketing experts use best practices for SEO by focusing content on website visitors to build a sustainable online business that continues to bring in new organic site traffic. We ensure your content is valuable and relevant to your intended audience.

Our team uses the latest online tools, strategies and techniques to increase the right kind of traffic and provide measurable results. You’ll know your SEO strategy is working because you will benefit from the results.

To learn more about how we can help you strengthen your online presence or to schedule a consultation about your website development needs, contact Imgon web design in Akron at 330.688.1324. Or submit your questions via our contact form and we’ll respond as soon as possible.

Ready to grow your business and see successful SEO results?

Talk to us (330) 688-1324

our SEO service

    • Imgonced Ecommerce Seo
    • Adwords Seo Strategy
    • Affordable Ecommerce Seo
    • Affordable Seo Strategy
    • Backlink Strategy For Seo
    • Backlinking Strategy Seo
    • Backlinks Strategies Seo
    • Content Strategy In Seo
    • Content Writing Service Seo
    • Digital Marketing Strategy Seo
    • Ecommerce Marketing Seo
    • Ecommerce Seo
    • Ecommerce Seo Agency
    • Ecommerce Seo Company
    • Ecommerce Seo Consultant
    • Ecommerce Seo Keywords
    • Ecommerce Seo Marketing
    • Ecommerce Seo Marketing Service
    • Ecommerce Seo Optimization
    • Ecommerce Seo Packages
    • Ecommerce Seo Packages USA
    • Ecommerce Seo Service
    • Ecommerce Seo Specialist
    • Ecommerce Seo Strategy
    • Ecommerce Website And Seo
    • Ecommerce Website Seo Plan
    • Effective Seo Strategy
    • Google Seo Strategy
    • Local Seo Strategy
    • Long Term Seo Strategy
    • Multiple Domain Seo Strategy
    • National Seo Strategy
    • New Seo Strategy
    • Off Page Seo For Ecommerce
    • Off-Page Seo Strategies
    • Off-Page Seo Strategy
    • On-Page Seo Ecommerce
    • On-Page Seo For Ecommerce
    • On-Page Seo Strategy
    • Onsite Seo Strategy
    • Organic Seo Strategies
    • Organic Seo Strategy
    • Seo Agency For Ecommerce
    • Seo And Content Strategy
    • Seo And Content Writing
    • Seo And Ecommerce Marketing
    • Seo And Social Media Strategy
    • Seo Branding Strategy
    • Seo Content Marketing Strategy
    • Seo Content Strategy
    • Seo Content Writing
    • Seo Content Writing Agency
    • Seo Content Writing Company
    • Seo Content Writing Meaning
    • Seo Content Writing Service
    • Seo Ecommerce Marketing
    • Seo Ecommerce Optimization
    • Seo Ecommerce Service
    • Seo Ecommerce Strategies
    • Seo Expert Strategies
    • Seo For Ecommerce Sales
    • Seo For Ecommerce Sites
    • Seo For Ecommerce Website
    • Seo Friendly Content Writing Service
    • Seo Growth Strategy
    • Seo Internal Linking Strategy
    • Seo Keyword Strategy
    • Seo Link Building Strategy
    • Seo Linking Strategy
    • Seo Long Tail Strategy
    • Seo Long Term Strategy
    • Seo Marketing Strategy
    • Seo Off-Page Strategy
    • Seo On-Page Strategy
    • Seo Optimization For Ecommerce
    • Seo Optimization Strategies
    • Seo Optimized Content Writing
    • Seo Service For Ecommerce Sites
    • Seo Service For Ecommerce Websites
    • Seo Strategies For Ecommerce Sites
    • Seo Strategies For News Websites
    • Seo Strategies For Small Business
    • Seo Strategy Agency
    • Seo Strategy For A New Website
    • Seo Strategy For Ecommerce
    • Seo Strategy For Ecommerce Websites
    • Seo Strategy For Multiple Locations
    • Seo Strategy For New Website
    • Seo Strategy For Online Business
    • Seo Strategy Keywords
    • Seo Strategy Service
    • Seo Website Content Writing
    • What Is Yoast Seo
    • WordPress Seo Strategies