What is SEO and how can it help you?

Using Search Engine Optimization (SEO) to turn your website into the authority for your industry.

You’ll need to have an understanding of what SEO is to establish your website as the expert in your industry. Imgon marketing firm takes pride in our team’s in-depth knowledge of SEO and how it works.

Simply put, SEO is how well your website is optimized to rank on search engines like Google, Yahoo, and Bing. Confused? Let’s take a closer look.

When you type “SEO Businesses” into Google search, you will see a list of results with the top-ranking websites showing up first, descending in order of how Google ranks them.

These websites are high ranking because they are optimized for that specific key phrase. Because of this optimized website content, Google has decided these websites are the experts in their industry. They’re providing relevant, useful information on this topic. And that’s making users happy, which is, in turn, making the Search Engines happy, which makes the website rank high. While getting to the top of that long list of Google results can be difficult, Imgon knows what it takes to get there.

What is organic traffic in SEO?

“YES, we want to be at the top of Google results! Can’t I just pay for ads to achieve this?” No. Search Engine rankings (SEO) and Paid Ads (PPC) are different.

Pay-per-click (PPC) ads can get expensive very quickly. Using PPC involves paying for search terms, which can cost anywhere from a few cents to many dollars per click. To use an analogy, paid ads are similar to renting a home. You pay recurring costs that arise due to factors outside your control. You’re renting that ad space, but it’s not truly yours. If a competitor comes in with a higher quality score and/or bid-offer, their ad will outrank yours.

While PPC can be compared to renting a home, SEO is more like purchasing a home. You take out a mortgage (an investment) that has long-term value (equity) and at the end, you have full ownership to show for it. SEO can give your website credibility. You earn your ranking spot in search engines, and it can only be taken away if a competitor earns a spot above you.

What we do to improve your SEO rankings:

Adding Equity with Content Marketing

Once a web page is created, it exists forever; you just earned equity with your SEO investment! While a large website with several pages can significantly help your SEO rankings, each page will still need to be optimized for a specific key phrase/topic.

The key to creating content that is optimized is for the content to please both your visitors and the search engines. Our team of SEO experts can create quality content that contains links to make Internet users happy. The Imgon team understands that in order to make search engines happy, your site needs to make users happy. We know what it takes to provide the results that searchers are looking for. 

What is SEO? | Making Renovations with On-Page SEO

On-page SEO factors go deeper than site content. When you renovate your house, you don’t just paint the walls and say, “job done!” You patch the holes, maybe replace the carpet, change the, light fixtures and fix the trim.

On-page SEO is a deep level of your site’s HTML. It includes optimizing your title tags, meta descriptions, image names, internal links, sub-headings, and ALT tags.

Our experts know how to create content with SEO keywords and phrases while avoiding over-optimization. This is because Google and other search engines will penalize your site if you use keywords too frequently throughout the site content. We understand how to keep your on-page SEO balanced and relevant.

Friendly Neighbors with Off-Page SEO | What is SEO?

Neighbors who care for their home as much as you do increase the quality of a neighborhood. These friendly neighbors are your off-page SEO.

Off-page SEO includes backlinks. You know, those friendly neighborhood websites linking back to your website.

Though you may not have direct control over the off-page factors of your SEO and who is linking back to you, Imgon knows the best practices to improve your chances of having these factors produce results.

Our team knows how to get quality backlinks from neighbors who care for their site as much as you do. We understand that the more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. And the more users trust your content, the more the search engines will as well.

What is SEO and How it Works

Now that you have an understanding of what SEO is, you can see how ranking high in the search engines can seem like a challenge to achieve. Don’t worry, though. You can count on Imgon’s team! We understand what it takes to get your business to the top of search rankings, even with Google’s high standards. Our marketing experts use best practices for SEO by focusing content on website visitors to build a sustainable online business that continues to bring in new organic site traffic. We ensure your content is valuable and relevant to your intended audience.

Our team uses the latest online tools, strategies and techniques to increase the right kind of traffic and provide measurable results. You’ll know your SEO strategy is working because you will benefit from the results.

To learn more about how we can help you strengthen your online presence or to schedule a consultation about your website development needs, contact Imgon web design in Akron at 330.688.1324. Or submit your questions via our contact form and we’ll respond as soon as possible.